For The Hidden, X Marks the Spot

A seductive photo of two bottles of The Hidden Syrah, in low light, showing off their white capsule on top of the bottle and brush-stroked giant "K" on the front label of the bottle.

Many K wines feature the bold, black ‘K’ logo on a white front label, but none quite so elegantly as the The Hidden’s broad brush strokes.

Sustainably grown in the Northridge Vineyard, high on the Wahluke Slope, the elevation’s cooler temperatures delay ripening and draw out complexity in the wine. Northridge is located in an oasis at the base of foothills – the vineyard itself seems “hidden,” in that it looks to be arid land as far as you can see.

It’s not until you’re right on top of it that the lush, green vineyard is revealed.

100% Syrah, The Hidden is inherently powerful by nature but reveals itself with grace, a trait that was, along with the location, taken into consideration in the label design.

Back Label from The Hidden Syrah 2017. It says "The Hidden Syrah. Northridge Vineyard. Wahluke Slope. 2017. Produced and bottled by K Vintners, Seattle, Washington, USA"

“It’s part of the heavy K series, with Hustler and Cattle King, so a K was going on the front and we chose to do a heavy hand and stroke finished K,” explained Winemaker Charles Smith’s long-time design collaborator Rikke Korf. “A similar mark or ‘X’ hits the spot on the back, which we initially discussed being part of a map, but, in the end, we felt the old-style arrow was a better way to express the story and feel of the area.”

An arrow hitting its mark is also indicative of the resulting wine, as evidenced by the reactions of notable wine critics.

James Suckling gave it an enthusiastic 98 points, adding, ‘Wow is all I can say!’ Jeb Dunnuck, meanwhile, rated it at 97 points, calling out “full-bodied richness, beautiful elegance and purity, fine tannins, and a great finish.”

The Hidden, like all K wines, is a product of low intervention winemaking. This means we use native yeast fermentation and eschew additives to bolster or change the wine. Or, as Charles likes to say, “There’s more wine in our wine.”

Lighter in body than some other K Syrahs, The Hidden is no less intense or rich. Vibrantly purple with flavors of tobacco, dark fruit, green olives, and exceptional minerality, it’s perfect for welcoming fall’s cooler temperatures.


Visit Us to Experience This Incredible Syrah for Yourself, or Purchase Bottles Here